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Xerox corporation is an iconic american story that has transformed into a wide- ranging multi-national giant well beyond its copier origins. Xerox case study analysis xerox's book in time is a revolutionary product, presenting some new opportunities for the company it is simply a matter of costs. When anne mulcahy was named ceo of xerox corp in 2001, many people were surprised — but no one was more surprised than mulcahy.
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